Toyota is no stranger to disruption, having overturned the global car business over the course of decades. But rather than high-concept, visionary technology and hype, it was Toyota’s mastery of the culture of manufacturing that drove it from bit player to industry titan. Toyota emphasizes kaizen, or continuous improvement, not Musk’s mercurial style. And based on a scan of quality complaints at various Tesla owner forums, it seems Musk could learn more from Toyota’s automotive disruptions than the other way around. Auto industry success is a marathon, not a sprint ... and at current volumes, Tesla is barely walking.

Tesla Is a Car, Not a Revolution - Bloomberg View Saturday, March 1, 2014 @ 12:24pm