You’re at a bar with your best friend and a love interest. Both put a hand on your shoulder when they talk to you. From the outside, it all looks the same. But there’s a big difference between the comfortable touch of a close friend and the explorative graze of someone you may very well have sex with soon. The next morning, your friend and your crush send you the exact same text. It says simply “Hey.” From your old pal, “hey” just means hey. But from your sexy friend, “hey” can mean anything from “last night was fun” to “I’m still thinking about you this morning.” As with anything, a “Yo” can just be a yo. But you’ll feel a very real difference between a “Yo” you get in the morning from a friend and a “Yo” you get at 2 a.m. from a friend with benefits. Trust me. And that’s… supposedly… the magic. The context of the Yo says much more than two little letters.

Yo | TechCrunch Sunday, June 22, 2014 @ 6:13pm