In fairness to news editors, we do know how much time readers spend on an article: We know that less than 60 percent will read more than half of an article, and a significant slice won’t read anything at all. “I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you,” joked tech columnist Farhad Manjoo, in a cathartic post for Slate that was aptly titled “You Won’t Finish This Article: Why People Online Don’t Read To The End.”

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media | TechCrunch Saturday, September 14, 2013 @ 10:14pm