Anything that is percieved as "upscale" from a blue-collar point of view. 'Bougie' (pronounced boo'-she) is a hacked truncation of the word Bourgeoisie, which refers to the middle-class in Europe, but refers to a more affluent class level in the United States.
Urban Dictionary: bougie Sunday, October 6, 2013 @ 7:08pm
From Wikipedia.org:
In the United States, which lacks strict social classes, Bourgeoisie is sometimes used to refer to those seen as being upper class.You can sit there and drink your bougie-ass microbrewed beer, but I still prefer my ice cold Coors original.
